Download and listen to the full E-Commerce Photo Editing episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the Marketing Nerds Podcast RSS feed has a new episode Listen on Think you have what it takes to be a marketing nerdIf so, message Jones on Twitter or email her at Visit our Marketing Nerds Archive to listen to other Marketing Nerds podcasts! Content should play an important role in your content marketing strategy. Social media platforms provide powerful stages for community building, using your brand voice as a draw. A big part of that drawdown is seeing the great content you share. Many companies use their various earned, owned, and paid marketing channels to simply share links to their website content assets and blog posts without regard to quality, relevance, or why. they share them. This can be a major drag on members of the public.
Data from Argyle Social indicates that posts linked to thirdparty sites generate 33 more clicks than posts linked to owned sites. The same study found that over all, companies that post thirdparty content 75 of the time or more generate three times as many clicks per post on average. Argyles study finds that the companies that drive the most traffic to their sites through social media include links to themselves in only 40 of their posts. Advertising Continue reading below Even if only 25 of your social posts are organized, and even if youre involved with relatively few social platforms, it can still drive a high volume of organized posts. that something someone else is posting might be of interest to your audience, why would you limit its use to a handful of social posts at all.