Here, we'll go over the main social media platforms so you can decide which one will be the best fit for your ads.
Facebook is the most popular and largest social media platform with one of the largest user bases (you can also add Instagram, Whatsapp and Messenger). In addition to having a huge mobile number list potential audience, it is also very visual and offers multiple and detailed segmentation (demographics, etc.). All things considered, choosing Facebook Ads to start with is never a bad option. The only problem with Facebook is that it can be hard to reach new audiences because there are already a lot of people on Facebook and your posts have limited reach, even on your own networks. But if your goal is to build devoted customer followers and you need a way to keep in touch with them, this is a great option for your business.
Instagram is one of the fastest growing platforms, especially among young audiences. Instagram uses photos or videos for conversations. As a result, this platform works well for visual businesses such as arts, food, retail, and beauty. You can also manage Facebook and Instagram ads through the same interface: Facebook Ad Manager. You can target people on Instagram based on their location, demographics, interests and behavioral characteristics. Instagram also allows you to create custom and similar audiences to find new users who share similar characteristics.
LinkedIn is a business-oriented platform that enables both brands and individuals to market themselves. It boasts the largest number of users aged 30-49 and is the most used platform for older audiences. LinkedIn's targeting options differ compared to other platforms and are primarily concerned with professional criteria such as education, organization size, sector, job title, etc. As a result, the platform is also useful for B2B lead generation, general networking as employee recruitment.
Twitter is a great platform to build awareness of your brand. Twitter uses a hashtag that organizes conversations around a word or phrase. By searching hashtags, you can find out what people are talking about, so you can create your tweets to participate in popular conversations. Why would you do that? Because Twitter can offer insight into popular topics. Twitter is often used by news sites to search for articles. Since Twitter is often used to deliver real-time updates to their audience, many brands combine Twitter with offline engagements such as events.