Focus on creating valuable content with your followers (we’ll get more into what valuable content is in a moment). orange crush illustration Illustration by OrangeCrush Have a regular posting schedule so your followers know when they can expect to see your posts pop up on their feed. It’s helpful to develop your unique brand, tone and voice so people know what they can expect from you—predictability background remove service allows people to feel like they know you. How can you adapt to algorithm changes? The algorithm, a set of rules and data that makes decisions about what to show users based on what it believes they will want to see, is always being updated to ensure each platform works seamlessly for the user and shows them content they’ll enjoy seeing. Focus on creating high-quality content that benefits your ideal customer. As engagement increases on your posts, the reach will naturally increase.
Notice what is trending and think of creative ways to adapt trends to your niche. Whether it’s a silly filter or a serious conversation, being present in the big topics of today can help increase your business’ visibility. We’ll take a closer look at this in a moment with platform specific examples. Overall, increasing the interactions on your posts will be the best way to broaden your organic reach. Try different types of content and see what your audience interacts with the most. What is a Call to Action (CTA) and how can you use them effectively? A CTA lets your audience know how you’d like them to respond to your post. When people interact with your post, it helps the algorithm see that your content is being received positively, and it’s more likely to show it to a larger number of accounts, thereby increasing the organic reach. Make it easy for them to interact in a way that is helpful to you.