Pepsi for example has played a lot in being an alternative to Coca-Cola. Both promoted values that distinguished them from the competition and, even so, strengthened the mobile number list affective memory of the public towards them. 3. Differentiate your visual identity In addition to personality, a brand's visual identity must also be unique. In fact, that point should be as distinct as possible. In the end, the values are shared by different brands in their campaigns. For example, if we talk about luxury, speed, technology, humor, or flavor, you will surely remember more than one brand for each of those characteristics.
The same would happen if they wrote a yellow "M" as if they were two giant arches, you probably remember McDonald's. We know that it is quite difficult to reach the level of visual recognition that brands have reached in this way, but it is important, at least, to bet on a combination of colors, fonts, and symbols that does not allow your brand to be confused with another. Sponsor events, personalities, and projects Have you ever wondered why some brands invest millions in sponsoring big events and celebrities and others to support social projects? If you think that the answer is to increase sales, you are not wrong. But that's not the main focus.