Fabien, SEO at Vip-agence is one of the SEOs to follow. Fortunately, this type of punishment is becoming rarer; maybe also because webmasters are now limiting abus III - The Trust Flow is not a true indicator of quality. The very good news of this decision of Google: VSEs/SMEs are no longer exempted from the controversial tasks of " backlink cleaning ". I'm a an obviously not the target of the Penguin's punishment . On the other hand, I have come across a few cases where the "SEO agency" enters a disavow tool for natural links from forums , under the pretense of a weak Trust Flow.
The breadcrumb, or breadcrumb in English, is useful for good ergonomics, for good web design of the site. It allows visitors to find their way around the hierarchy Job Function Email Database of pages and navigate quickly. Let's take an example of an Amazon page Amazon a BreadCrumb the a Example It is possible with one click to return to the "DIY" section or to the "Integrated Home" section. A ans possible of a problem (in all humility): the symbol used to mark the breadcrumb is not clear It is better to do especially known around the world nview VWO blog post is dedicated to changing the standard setting. Signal Breadcrumb 2/ Should you use one on your site? Other products: are there any contraindications? Risk of typing exists.
Google penalty? Not according to the video by Matt Cutts, although 2 breadcrumbs are available on the same page: Google officially recommends enabling breadcrumbs on your website: How to install it on WordPress? The easiest way is to rely on the Yoast SEO plugin, following the suggested proceduret-wordpress-seo-breadcrumbs/ All you have to do is add the following code to the pages where the breadcrumb should be displayed: breadcrumb code It answers the question: "can we decide which pages the thread will appear on?" " Yes ! It is possible to make a breadcrumb everywhere by choosing to put the code in the header, or only on articles or pages for example.