TikTok to receive a discount code to be used on its app

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To deter crowding of too many people in its stores, Chipotle made Boorito fully digital: customers only had to follow Chipotle on Twitter, Instagram or or its website. At the same time, the brand launched a special Boorito TikTok challenge: participants showed off their “before/after” Halloween transformations, using Chipotle's special sound effects and, of course, the hashtag created for the occasion. The 5 videos with the most likes won free burritos for a year. One of the best digital marketing campaigns of all time: Boorito by Chipotle Digital marketing campaign via AdWeek Chipotle has bolstered its digital marketing campaign with the participation of sponsored influencers, such as Addison Rae.

Overall, it was an unprecedented success, with 3.6 billion cumulative views on videos with the Boorito hashtag. 5. The Dollar Shave Club Video One of the best digital marketing campaigns of all time: the Dollar Shave Club video Screenshot via YouTube With its original “viral” video released in 2012, Dollar Shave Club was one of the first Estonia Phone Number List brands to reveal the effectiveness of digital marketing campaigns. The minute-and-a-half-long video received 27 million views, resulting in the company being bought out for $1 billion. Part of the video's success was due to its humor: its irreverence, absurdity and profanity appealed to the booming millennial market, which made up the majority of online users at the time.



Michael Dubin, founder and animator of the video, fused his marketing experience with his training as an amateur comedian at UBC to invent a new way of marketing. Despite its wacky nature, video is the source of several characteristics of successful video marketing that still endure today: constant movement, abrupt changes of subject, and speaking directly to the camera are still just as effective in holding viewers' attention. The video doesn't neglect the commercial aspect either, as it uses visual metaphors to make valuable points such as "so soft a toddler could use it" and keeps the focus on the promotional offer at the heart of the video. The Five Worst Digital Marketing Campaigns of All Time.