Every time a user performs a search speaking of Search campaigns , the different advertisers that have bid on that keyword compete with each other to see which ad appears first. So, a bid is that the maximum Hong Kong Phone Number List you want to pay to enter that auction. A small note not only the bid willing to pay counts when Google Ads establishes the order in which an ad appears. What matters is the QUALITY LEVEL . And I talk about that a lot in this super post . No problem. But let s get on with it. A bid is the maximum cost that we are willing to pay. This bid does not have to be the same for all devices Not for all locations. Not for all locations Not for all audiences.
Not for every day or hour. To be a pro in SEM , you have to adjust those bids to have full control of your budget and get more and more and more conversions. And that s what bid adjustments are. In changing the maximum price you are willing to pay in that Google Ads auction. Google Ads measures bid adjustments in percentages , and the platform lets you either increase or decrease your bid. When you adjust a bid, you re basically telling Google Ads that you want to change how often your ads show based on specific search factors.