What is Remarketing and how can it increase your sales

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MdTonmoy
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Joined: Sat Feb 11, 2023 10:40 am

What is Remarketing and how can it increase your sales

Post by MdTonmoy » Sat Feb 11, 2023 10:55 am

Remarketing (also known as retargeting) is a tactic of showing targeted ads to people who have already visited or taken some action on your website. Remarketing is done using Javascript code (eg Google tag or FB Pixel) to place cookies in the user's browser. The cookie then sends information to the platform through which you do remarketing with which it shows certain ads to users who have visited your site or fulfilled a condition on your site that you have determined to be relevant (eg filling out a contact form, visiting a certain page, calling, etc.). Remarketing can be used to promote a specific product or offer or to achieve a specific goal, such as building your email list of potential customers. For example, an e-commerce site can use remarketing ads to remind customers that they left products in their cart and did not complete the purchase process.

A good example on the Montenegrin market is the proteini If you just look at the page of a certain product and log in to Facebook, you will probably find an ad with a picture of that product waiting for you there. This may sound like pushy marketing to some, but it really isn't. All day long we are all bombarded with ads and commercials trying to sell us things that most often do not interest us, so remarketing ads can actually be refreshing. Remarketing allows you to show ads to people who have Pakistan Phone Number List already shown some interest in you or what you have to offer, and there is a higher chance that they actually want to see that ad. Of course, you also need to set a limit on how often your ad is displayed so that it doesn't appear to someone dozens of times a day, which can be frustrating. Benefits of Remarketing Remarketing is a great way to advertise your products and services to people who are already familiar with your company and what you offer.

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here are many reasons why people don't make a purchase or contact you when they visit your site: They do something else at the same time and forget They want to consider alternatives and think more They are not convinced that they need your services They are not sure that your products can solve their problem Their boss came by and they mechanically closed that window Showing ads to those people serves to remind them that you have the solution they need. This also achieves the effect of positioning in the user's subconscious and increases the likelihood that they will buy from you. Remarketing not only serves to remind visitors that they should engage with you, it can make it easier to get them to take the next step in the sales funnel. If the user has left the page of a particular product, as in the example above, a remarketing ad can bring the user back to the product page where it can encourage them to take the next action that leads to a purchase – adding the product to the cart.

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