Presence of gamers in Web Marketing So on and so forth

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Gamers, i.e. video game enthusiasts, should be included in the target of any campaign you are planning. Web Marketing recently discovered it and now the confirmations are also coming from some prestigious research. Why? How can such a specific passion be transversal to the product? Let's find out together in this post that starts from the axiom about gamers in Web Marketing to suggest new and interesting communication strategies. In order not to "game over" with your company, therefore, allow us and give yourself those minutes necessary to read everything to the end. Here's how video game geeks will save your homeland.Gamers, which in Italian are video game enthusiasts, represent a large portion of our market that cannot be set aside. On the contrary. According to some sources, they are one of the few representatives who should appear in the composition of all targets. Let's try to make this statement objective by looking at some incontrovertible numbers.

GAMER NUMBERS Google recently partnered with Ipsos MediaCT to conduct a survey of 4,803 participants aged 18-54 in the United States. Of these people, as many as 2802 connect to the Job Function Email List Internet at least once a month and about 2000 say they watch gaming videos on YouTube with the same frequency. Not only. The results of the survey also reveal that 30% are women and that the "old" group of over 34s is actually raising their children as gamers for 47% of cases, thus guaranteeing an exceptional turnover for this type of consumer.THE PURCHASING STYLE OF GAMERSThe same research explains why everyone should aim to have gamers in the target. This is an interesting audience for a wide range of advertisers, because compared to the people of the web in general, gamers are much more likely to evaluate the purchase of computers, smartphones, multimedia and entertainment products, such as cinema tickets, music albums and even cars both for themselves and as gifts.



Gamers in Web MarketingGAMERS' CAPACITY TO INFLUENCEThe research continues by highlighting a key passage: 87% of those interviewed who recently purchased a product or service for the consumer electronics category declare that they usually recommend what they have purchased to acquaintances. It also happens that 69% of these evaluate and review online purchases. Not only. Gamer influence via YouTube was also seen across the media, entertainment, and food and beverage categories.Gamers in Web MarketingWith these premises, the growing importance of gamers in Web Marketing is clear. There are so many ways to involve them in your target. Here are the top three that you absolutely cannot miss:Online video influences gamers' purchases40% of YouTube gamers who recently purchased a product in the media and entertainment, food and beverage or consumer electronics categories say they are influenced by the videos they watch onlineYouTube is gamers' favorite platformOf the many ways the web exists for video, YouTube is their primary hub for finding content that influences purchasing decisions.