Five fundamental aspects to pay attention to when deciding to cooperate with an SEM agency are: Billing type The most costeffective solution is to choose a subscription billing. The companies also enable Latest Mailing Database settlement for the achieved results a hybrid financing model is also available. Subscription settlement allows you to achieve the most because it means that the SEM agency receives remuneration every month and as a consequence it can focus on the process implementing the necessary activities that will bring longterm and permanent results . regular linkbuilding or creating AB tests in campaigns Google Ads.
The period of notice it should normally be from one to three months if the SEM agency is sure of the competence of its employees it will not protect itself with a sior twelvemonth notice period. Experience — a high class SEM agency should have the socalled profile client which is a global corporation a nationwide company or a local business similar to the nature of your business. Thanks to the verification of individual case studies you will be able to assess whether the selected agency will meet your expectations. Knowledge of the industry it is worth working with experts in a given field who understand the needs of your customers. This will translate into a higher purchase conversion and lower bounce rate in the future.