1. Suggest Mother's Day gift ideas to readers
One of the hardest things about Mother's Day (at least for me) is finding the right gift.
There are so many options out there, and moms are always too kind to tell you what they want. But, we all know that those clay pots we made in 1st grade won't last forever, so make something up and give something away.
The newsletter is the perfect opportunity to help Belgium Phone Number List your customers with this problem. Present them with a guide of products in your store that would make a good Mother's Day gift.
The goal is to eliminate any hesitation and present gift ideas with a clear CTA.
You could feature individual products or highlight a selection of more suitable products, just like Tod's has done.
The beauty of this email is that the exclusive packaging, return and warranty options are clearly indicated. Given the current environment, it's vital for buyers to have this information in advance.
example_mother's_day_newsletter
The example of Dior's email below simplifies the purchase by proposing box sets that contain multiple products in order to make the gift richer.
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Send your Mother's Day newsletter with Brevo (ex Sendinblue) >>
. Focus on results or benefits
While including gift ideas is great, even more can be done to help people make the right gift decisions.