Serp Shifter Trend News: Coronavirus

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New trends appear every day that change the shape of the SERP. Seer brings you the latest news on what this trend looks like, how it is affecting your business, and what you can do about it.We scanned 5,567,172 million search terms in 3 minutes. Using this data, we were able to analyze growing searches and analyze in real time which customers show up looking for words like "corona" to determine a strategy.The old method required an email to the team, and each team would check the client's health and report.With the new method, we interview each customer using BigQuery to protect them or develop new opportunities.Did you know there is a Corona in California? What about a Corona, New York? If your business or client has a facility or storefront in one of these locations, the word "corona" could have a big impact! Read on for more information on the data.Global health and client health issueThe coronavirus has spread across the world, with the biggest outbreak in China. While the global health concern is obvious, you might also want to be concerned about your digital marketing customers.Where does digital marketing fit into all of this?Google Trends shows the growing interest in research for the 'coronavirus' starting in mid-January Egypt Phone Numbers List and peaking in early February.As research has started to decline, it will likely increase again in the coming days with increasing epidemics in Italy and Iran.pasted image 0 15Source: Google Trends search interest, last weekThe area most affected by the virus is China. The questions we need to ask ourselves as digital marketers: Has it changed the way people in affected countries search?Has it changed the way the world searches?How has this changed what the world needs anyway?Questions we need to dig into our own data:Do we have markets in the affected areas, has their behavior changed? (Ex: check the traffic from China) Based on the differences in how people search overall, does this affect our SERPs anyway? Ex: does the “corona” brand of beer broadcast advertisements for the “coronavirus”…?Don't you think this happens? We showed up for the Georgia keywords when we found an exact match with targeted GA 360.The folks at Mozcon remember that @SeerInteractive was associated with Georgia 360 when I was exactly GA 360, if you were like me you know how to pull that data and verify it to stop Google from making a file for you. l Reynolds August 1, 2019Increasing the number of people attending virtual meetings could be an opportunity. So think beyond 'denying the word', does your business offer a solution that could help meet the new needs that arise from this new trend? (Ex: Zoom added more videoconferencing users this year than in 2019) First stop: protect your budgetAn initial analysis of Seer customers found that 40% of our customers had come forward for a word that included "corona" in the past 12 months AND got 1 click. The most affected accounts receivable are Health. Given our tool, called Saving Ben, we were able to detect these terms earlier and deny them. We also identified 3% of clients who presented for “coronavirus” and 5% of clients for “n95”.