Research reveals the importance of digital marketing for retail companies and self-employed professionals

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Two recent surveys evaluated the perception and behavior of two business niches in relation to the internet as a marketing tool. digital marketing for small businessesThe study carried out with students at the University of Arizona (USA) pointed to social and digital trends as the main factors that are promoting advances in retail marketing. The top marketing challenges for retail businesses, according to survey respondents, are social media and the digital world, brand awareness and customer data. The most relevant point of this survey is that 100% of respondents cited digital advertising among the most important tools for retail companies. Another highlight related to digital marketing.

Concerns the need for brands to take better advantage of social media and improve advertising strategies in the digital world. Another survey carried out by Liberalis , a website that brings together self-employed professionals (psychologists, lawyers, nutritionists, special data among others) identified the profile of self-employed professionals, what they value and what they seek with online visibility This research revealed that the self-employed seeks visibility, independence and creativity on the web to stand out in a competitive environment: 75% of respondents stated that the biggest reason for going online is the desire to get new customers. For 45% of those interviewed, the competition exerts pressure.



To carry out good publicity on the internet. Website is the preferred online tool: 60% say that having a website is a good way to disseminate their knowledge and professional work, because they can give tips, news and other information through the website. It is because of this trend that emarket, a digital marketing agency from Florianópolis , has always sought to focus on small businesses and self-employed professionals. “In more than twelve years we've had customers of various sizes and segments, but the most vibrant market niche on the internet is that of small businesses and entrepreneurs. That's why we chose to create a range of solutions aimed at this segment.