Weekends Outperformed Image Masking Service

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This article originally appeared in and is republished with permission. Last year, the number of emails sent and received amounted to more than 205 billion . The world is, without a doubt, addicted to our inboxes. And for that reason, despite what the clickbait marketing gurus want you to believe, no, email marketing is not dead. He also won't be dead for the foreseeable future. In fact , research from McKinsey suggests that email marketing is 40 times more effective at acquiring new customers than Twitter and Facebook combined . So if email is here to stay, it only makes sense for marketers to understand it as well as possible. And a big part of that is clearing up the many dangerous myths that have been repeated so often that they have somehow become facts.

Today we are going to look at the six worst offenders. 1. Tuesday is the best day to send marketing emails You've almost certainly heard this one. And image masking service if you haven't, just play the scene in your head: imagine someone asking you to guess the best day to send a marketing email? Advertising Continue reading below Okay, you think. Let's see… It wouldn't be Monday , because people are coming in and catching up. It wouldn't be Friday , because people are getting ready for the weekend. On Wednesday and Thursday , people are already in full swing and likely focused on work. So it must be Tuesday . And just like that, you will have come to the same conclusion as thousands of other email marketers, who accept as a fact that Tuesday is, without a doubt, the most effective day to do email marketing.

Except, well… it's not. Not for everyone, at least. In HubSpot's Science of Email report, they looked at the impact of the day of the week on email open rates. For all but the largest lists, Tuesday was actually the worst day to send marketing emails! I feel like those Tuesday emails get lost in the noise of those other email marketers who diligently obey best practices. Advertising Continue reading below In fact, Thursdays, Fridays and even weekends outperformed the rest of the week. Ultimately, every listing is different and you'll have to test for yourself. But don't get caught in the Tuesday trap. 2. You can only send a particular email once You spend hours writing a marketing email that you hope will help your business. It's clear, punchy, and will bring a ton of value to your readers.