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Use geofencing advertising Semrush has already delved into local targeting for PPC in previous articles. However, it is worth mentioning the opportunities geofences open up. Geo-fencing is a very effective hyperlocal advertising technique. They draw a virtual perimeter around your business to trigger your ads on mobile devices entering or leaving that area. This advanced marketing technique is most effective if you have optimized your content for specific local terms. However, it is a fantastic investment. Your ads will be shown to an audience that is more likely to click, since they are physically close to your business. 10Optimize for voice searches Voice search is another topic we've already covered in depth, as well as a very valuable opportunity for local SEO.